Apart from branding rights, the deal entails Paulaner holding pouring legal rights inside the Allianz Arena and conducting enthusiast functions and competitions in collaboration Together with the club.

Though Deutsche Telekom don’t own Element of the club, and haven’t talked over such an arrangement, Bayern Munich board member in command of sponsorship Andreas Jung claims that they're additional of the strategic companion than a sponsor.

Hylo – HYLO EYE Treatment® has long been an official companion of Bayern Munich considering that 2017 and a platinum companion considering that 2019. By their offer, the two events intention to distribute recognition regarding “dry eye”, its prevention, and management.

Deutsche Telekom’s emblem can even be noticed within the stands, as its workers at Bayern’s matches wear white raincoats and sit together in what Jung phone calls an “legendary” “T” condition.

The Gütersloh-primarily based German domestic appliances brand name was announced being an Official Lover on the club in October 2020 on A 3-12 months deal.

The deal grants the organization branding legal rights throughout the club’s Actual physical and digital property. Varta also serves as being the official partner on the FC Bayern Kids Club.

The contract extension with Telekom has previously been hinted at in the past several weeks, and as of nowadays, it is now official. Telekom will continue to be the main sponsor on the German record champions right up until 2027. The original agreement continues to be prolonged by 5 years.

German multinational software big SAP is a long-time associate of your club (given that August 2014) and now sits on their Platinum tier of companions.

There's also The actual fact of 300k registered club members to I do not know how many ( google states 330000 for Gentleman U ) but in official rankings i havent even found them in the very best ten more info and Benfica has been the nr2 For some time )

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The arrangement also includes players' involvement in manufacturer gatherings and participation in worldwide interaction campaigns.

“FC Bayern is delighted to companion with PRIME and bring the organization for the German industry,” mentioned government board member Andreas Jung. “This partnership using a young, dynamic brand confirms our international growth and aims to achieve a whole new audience for FC Bayern.”

Thirdly, should you drill down into the data you will see the emerging marketplaces look at significantly more Leading League football than Bundesliga, and that is a location that's interesting to them.

The deal grants P&G branding rights through the club’s physical and digital property, with club players endorsing popular P&G makes – Gillette, Braun, Head & Shoulders and Oral-B.

In September 2023, the ability applications and electrical equipment producer signed an early extension arrangement Along with the German giants right until 2027, altering their status from a Gold Associate to your Platinum Husband or wife.